Top 5 Social Apps on Android in Europe Q4 2022

In the fourth quarter of 2022, the performance of the top five social apps on the Android platform in Europe exhibited diverse trends in terms of downloads, revenue, and active users. Here’s a closer look at how TikTok, Instagram, Facebook, X, and BeReal. Your friends for real. performed.

TikTok saw a consistent upward trend in weekly revenue, starting from approximately $4.3M at the end of September and peaking at around $5.4M in the week of December 19. Weekly downloads also showed significant growth, rising from 880K to 1.4M in the final week of December. The app maintained a stable number of weekly active users, hovering around 126M throughout the quarter.

Instagram experienced a gradual increase in weekly revenue, starting at $5.2K and reaching $10.4K by the end of December. Weekly downloads fluctuated slightly but ended on a high note, increasing from 699K to 882K. However, its weekly active users showed a slight decline from 137M to 135.9M over the quarter.

Facebook exhibited a steady performance in terms of weekly revenue, with figures ranging from $154K to $181K, peaking in the last week of September. Weekly downloads remained relatively stable, with a slight increase from 480K to 538K by the end of December. The app's weekly active users saw minor fluctuations but remained close to 176M throughout the quarter.

X had a modest performance in weekly revenue, consistently around $600. Weekly downloads showed a downward trend, dropping from 373K to 307K by the end of December. Weekly active users also declined, from 37.7M to 36.2M over the same period.

BeReal. Your friends for real. did not generate any revenue during this period. However, the app's weekly downloads decreased from 440K to 269K. Despite the drop in downloads, weekly active users increased from 2.8M to 4.1M, indicating growing user engagement.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.